How to Navigate the Layoff Culture
In today's digital age, layoffs can go viral, impacting brand and culture. Learn to navigate terminations to foster resilience and loyalty.
In today’s corporate landscape, we face the unsettling reality of employee layoffs. Whether driven by economic shifts, restructuring, or unforeseen challenges, how organizations handle terminations profoundly impacts their brand, culture, and the overall well-being of their workforce.
In the past, terminations were often shrouded in secrecy, but the digital age has ushered in a new era where employees are equipped with smartphones and social media platforms, turning them into real-time narrators of their workplace experiences. The Cloudflare incident, where Brittany Pietsch’s abrupt layoff went viral on TikTok, serves as a case in point.
The TikTok video showed the abrupt and impersonal manner of her termination, which sparked a significant backlash against Cloudflare’s leadership. This incident serves as a stark reminder that critical moments, such as layoffs, can shape an employee’s journey with a company. Negative moments spread rapidly in today's era of instant sharing.
In this article, we explore how organizations can best approach engineering layoffs, aiming to mitigate backlash and shape a resilient, loyal workforce.
Here are three non-negotiables to prevent layoffs from becoming headline news: